![]() Three of the top six challenges both B2B and B2C content marketers face include: In fact, recent research from Content Marketing Institute proves this. In teaching content marketing workshops around the country, I end up spending nearly an hour on content ideation because it’s such a common pain point for organizations. Some things that could be in your modern-day content marketing swipe file: ![]() We content marketers are people who undoubtedly need an idea bank at the ready to help us cut through creative barriers and get the work done. I recommend taking this idea and adopting it as content marketers, since we’re people who undoubtedly need an idea bank at the ready to help us cut through creative barriers and get the work done.Īnd since we’re now in 2016, there are plenty of ways to create a digital swipe file that’s easily created and accessed at any time. What Is A Swipe File?Ī swipe file is a term that stems from traditional advertising copywriters who would gather title ideas, clippings, research snippets and more into a file that could later inspire their work. The truth is that in the world of content marketing, you should never have to experience the racing heart and sweaty palms, because there are strategies to circumvent this from happening.īy creating a robust swipe file that serves as your repository of ideas, topics, titles, images and inspiration, so you always have a trusted source to pull from when creating or assigning your next piece of content. I’ll also look beyond writing, since we all know the best content marketing results are found with a variety of content formats, including visual, interactive and written. But this article isn’t about overcoming writer’s block specifically there are plenty of those out there. The sad fate of many creatives who struggle to come up with their next idea. It quickly starts to dawn: You don’t know what to write about, and you have no idea where to start. ![]() Yet all you feel is the thumping of your heart and the slowly forming beads of sweat in your clenched fists. You sit, minute by minute, waiting for inspiration to strike. You stare at the blinking cursor of doom, unable to fathom how you’ll come out of this creative void. You sit down to create a piece of content for your upcoming blog, and you draw a blank. ![]()
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